Laurie is a Creative Leader and Photo Art Director with 15+ years of experience delivering elevated, on-trend campaign experiences that truly connect with customers. Her work spans multi-category brand photography - from casting and set collaboration to styling, post-production, and the integration of 3D/CGI for scalable, photorealistic imagery. She has led creative teams, built in-house studios, and delivered omni-channel brand experiences that balance aspiration with authenticity and drive measurable business results.