I LIKE PRETTY THINGS!

My passion as a creative lie in the details that make something truly special—whether it’s nature, music, color, art, or theatre. It doesn’t have to be big or fancy; I find inspiration in the smaller elements of the bigger picture.

As a kid, I was a competitive ice skater, and one of my favorite memories is piecing together my program music on cassette with my coach. We’d sit on her living room floor, blending classical records with snippets of The Eagles—a tiny detail that brought my program to life.

Today, that same love for details shapes my work. I focus on perfecting elements to make them shine, seamlessly connecting them to the bigger picture. My goal is to craft stories that inspire confidence, authenticity, and empowerment, enabling people to see themselves—or an aspirational version of themselves—in what I create.

With over 20 years of experience, I have transformed Fortune 500 brands such as Walmart and Gap through innovative CPG, digital, print, and in-store marketing across lifestyle, grocery, fashion, and beauty categories. I thrive on staying ahead of trends, building strategies that boost brand recognition, and creating campaigns that truly connect with customers.