Walmart Fall Fashion Studio
The Walmart Fall 2022 collection focused on light layering with jackets, "shackets," and sweaters. We created a cozy studio setup with neutral tones that complemented the clothing. The set featured rugs, chairs, and sofas to maintain warmth without distracting from the apparel.
Usage: All digital platforms and print.
Role: Creative direction, creative production and on set director.
Walmart Fall Fashion Location
We continue our Fall product story on location in an urban setting utilizing small city streets along with some focus on brick and concrete backdrops to add some visual interest.
Usage: All digital platforms and print.
Role: Creative direction, creative production and on set art direction.