Free Assembly

A Walmart private label fashion brand that stands out in the Walmart fashion ecosystem with its fully independent feel. Anchored on four brand values – our beautiful campaign was built on creativity, accessibility, individuality, and inclusivity. Set against a desert backdrop, oversized logo structures crafted from clear plexiglass allowed models to move and interact freely. The synergy of set design, styling, and exceptional casting produced ethereal and fluid imagery.

Usage: All digital platforms and print.

Role: Creative collaboration and agency oversight.