Joyspun

JOYSPUN, a rebrand of Walmart’s private label intimate's line, aimed to bring joy, optimism, confidence, and natural beauty to women of all sizes. Our campaign celebrated the uniqueness of every woman, making them feel beautiful and comfortable in their own skin. Vibrant pops of color inspired by the logo create a cohesive and playful look across all creative assets.

Usage: All digital platforms and print.

Role: Creative direction, creative production, on set director.