Walmart Spring fashion 2022
Embracing the essence of spring, our focus for Walmart's Spring 2023 collection was on flowy dresses, intricate patterns, and delicate ruffle details. We captured the magic of this season amidst blooming fields and under bright blue skies. The challenge was to capture just the right breeze to accentuate the flow of fabrics and intricate details. This journey took us from on-location shoots in Los Angeles to studio sessions in San Francisco. The result? Vibrant assets are now live in-store and online.
Usage: All digital platforms and print.
Role: Creative direction, creative production and onset director.
Walmart Spring Beauty 2022
Spring's beauty trends centered on makeup and nails, and we wanted to capture these trends in a natural setting vs. in-studio. We chose to align with the season's outdoor vibes, basking in the direct sun and embracing imperfect moments. The resulting campaign exudes a genuine lifestyle feel.
Usage: All digital platforms and print.
Role: Creative direction, creative production and on set art direction.
Walmart Spring fashion 2022 - studio
Keeping the focus on the spring collection, we opted for a simpler studio setup while maintaining a touch of drama. Our studio featured beautiful gray tones, faux concrete floors, and walls. The pièce de résistance was an implied window, allowing bright sunlight to pour in, echoing the location shoot's aesthetic.
Usage: All digital platforms and print.
Role: Creative direction, creative production.
