FASHION
Free Assembly
OVERVIEW: A Bold New Era in Walmart Fashion. This modern campaign spotlights Walmart’s first-ever in-house fashion brand, redefining style with a curated collection of wardrobe essentials for both men and women. Designed to carve out a distinct identity within Walmart’s fashion ecosystem, this private label champions four core values—creativity, accessibility, individuality, and inclusivity—ensuring high-quality, trend-forward pieces that are both stylish and attainable. By blending innovation with self-expression, the campaign positions the brand as a must-have destination for fashion-conscious shoppers seeking effortless style at an incredible value.
ROLE: Creative collaboration from concept to completion. Agency and creative production oversight.
BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, VISUAL STORYTELLING, AGENCY PARTNERSHIPS
Ellen DeGeneres for Walmart
OVERVIEW: Our campaign for the launch of EV1, Ellen’s vibrant new women’s fashion line, brings to life its core values of kindness, diversity, and optimism. Designed to embody Ellen’s signature spirit and confidence, the campaign blends a playful and relatable visual appeal with graphics inspired directly by the collection itself.
The campaign highlights EV1’s inclusivity and individuality through dynamic editorial visuals that celebrate its versatility and playful essence. Bold, cheerful imagery and product-inspired graphics bring the collection to life, creating an emotional connection with women seeking cool, accessible fashion that fits seamlessly into every aspect of their lives.
ROLE: Creative direction, creative production and on set director.
BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, VISUAL STORYTELLING, AGENCY PARTNERSHIPS
Love & Sports for Walmart
OVERVIEW: Introducing Love & Sports, Walmart’s exclusive, elevated activewear and swimwear brand created in partnership with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith. This vibrant collection redefines the intersection of fashion and fitness with high-performance fabrics that optimize comfort and durability while effortlessly transitioning from gym to street style.
The designs are inspired by bold, vintage athletic aesthetics, featuring playful logo treatments, dynamic trims, and a fresh, fashion-forward sensibility. Radiating brightness and energy, the campaign captures the collection’s essence through vivid colors and patterns that exude confidence and movement. Radiating brightness and energy, the campaign captures the collection’s essence through vivid colors and patterns that exude confidence and movement..
ROLE: Creative direction, agency collaboration + oversight, creative production and on set director.
BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, VISUAL STORYTELLING, AGENCY PARTNERSHIPS
Wonder Nation
OVERVIEW: Clothing that celebrates kids’ relentless sense of adventure and their unique, playful energy. Built to withstand endless movement and countless washes, Wonder Nation ensures kids not only feel great but also look great, wear after wear.
Our campaign captures the boundless energy of kids, featuring them in their natural elements. Set in adventurous, playful environments, the visuals radiate joy and movement. A mix of vibrant imagery and whimsical illustrations bring the collection to life, reflecting the dynamic spirit of Wonder Nation brand.
ROLE: Creative direction, agency collaboration and oversight, creative production and on set director.
BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, AGENCY PARTNERSHIPS
JOYSPUN
OVERVIEW: JOYSPUN, a rebrand of Walmart’s billion-dollar sleepwear and intimates private label, Secret Treasures, aimes to bring joy, optimism, confidence, and natural beauty to women of all sizes. Vibrant pops of color inspired by the logo infuse the campaign with a playful and celebratory energy along, creating a look that is both approachable and inspiring. Every element, from the expressive logo to the balanced palette, works together to reflect Joyspun’s mission: to exude confidence, inclusivity, optimism and joy.
ROLE: Creative direction, creative production and on set director.
CREATIVE DIRECTION, BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, PACKAGING, AGENCY PARTNERSHIPS
Summer Fashion
OVERVIEW: For this campaign we focused on strong graphic fields of color and hard angles, which supported product that was full of bold color and pattern. Colored platforms were created to use on the green grass backdrop against a bright blue sky. We used different platform options to created different backdrop scenarios that would complement the model movement and product.
ROLE: Creative direction and creative production.
BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, VISUAL STORYTELLING
