Walmart’s new home destination page

OVERVIEW: New editorial-style imagery transformed Walmart’s Home destination page, shifting the experience from transactional to inspirational. These visuals helped customers envision complete spaces, making shopping more engaging and intuitive.

• Bringing Trends to Life: Curated imagery showed how to incorporate design trends into real homes.

• Guiding Discovery: Aspirational yet attainable visuals encouraged style exploration.

• Simplifying Decisions: High-quality images provided clarity on how products work together.

• Elevating Perception: A polished aesthetic positioned Walmart as a go-to for stylish, affordable home design.

This storytelling approach empowered customers to dream, discover, and design their ideal spaces while reinforcing Walmart’s value and style.

ROLE: Creative direction, creative production and on set director.

BRANDING, VISUAL STORYTELLING, DIGITAL PLATFORMS