Reimagining Grocery Storytelling for Walmart

OVERVIEW: Walmart has long been synonymous with low prices and convenience, making it a trusted choice for millions. While the retailer had a strong foothold within its core demographic, we expanded its appeal to include customers in the 100k+ income bracket by leveraging the power of emotional storytelling around food.

Our creative approach elevated the brand's grocery experience through a refined yet accessible editorial style. We struck a careful balance—enhancing sophistication without alienating Walmart's loyal base, ensuring the content remained relatable and approachable for all.

By crafting compelling narratives around food, from festive holiday traditions to simple, affordable recipes, we reshaped perceptions and deepened customer engagement. This strategy not only broadened the brand's reach but also reinforced Walmart as a destination where quality, affordability, and inspiration come together.

ROLE: ROLE: Creative direction, creative production, on set director and agency oversight.

BRANDING, PRINT, STORE VISUALS, DIGITAL PLATFORMS, AGENCY PARTNERSHIPS, VIDEO ACTIVATIONS