CPG + DESIGN

Examples of Laurie’s work in packaging and design, highlighting her expertise in developing cohesive brand identities. As Global Art Director at Bare Escentuals, she led the packaging creative process for Buxom, bareMinerals, and MD Formulations, crafting innovative packaging systems, seasonal launches across multiple retail channels. At Gap, she elevated brand identity and cohesiveness across all sub-brands, continually developing new and innovative creative and material solutions while maintaining strong brand standards to ensure consistency and impact in packaging and visual storytelling.