BEAUTY
Spring + Fall color trends
OVERVIEW: A beauty story based on Spring and Fall makeup up trends. Focusing on romantic flushes, wine bitten lips, fluttery lashes and deep berry tones.
ROLE: Creative direction, Creative Production and on set director.
Beauty Trends
OVERVIEW: Selection of seasonal and trend-driven beauty campaign imagery designed to support digital platforms, in-store signage, and video activations. In 2018, Walmart began creating its own beauty visuals to establish itself as an on-trend beauty destination. Our goal is to inspire and engage customers with compelling imagery that reinforces Walmart as a go-to source for the latest beauty trends.
ROLE: Creative direction, creative production and on set director.
DIGITAL PLATFORMS, STORE SIGNAGE - DIGTAL AND PRINTED, VIDEO ACTIVATIONS
100% Chance of Glow!
OVERVIEW: A lively and energetic 15-second spot featuring Walmart’s must-have seasonal products to elevate your summer beauty routine. With vibrant visuals and joyful summer activities, the campaign radiates warmth and excitement, inspiring customers to shine with confidence and fully embrace the season in style.
ROLE: Creative direction, Creative Production and on set director.
BRANDING, CAMPAIGNS, DIGITAL PLATFORMS, PARTNERSHIPS
Walmart Summer Beauty
OVERVIEW: Summer highlights featuring, makeup trends, skin, nails and hair.
ROLE: Creative direction, creative production and on set director..
BRANDING, CAMPAIGNS, DIGITAL PLATFORMS
OPI Infinite Shine Nail Lacquer
OVERVIEW: OPI launched Infinite Shine, a new gel-based polish with brilliant shine. Our campaign showcase the 3-step system for this product but also capture OPI's signature bold, juicy shine and iconic color range.
ROLE: Creative Direction and on set director.
BRANDING, CAMPAIGNS, DIGITAL PLATFORMS, PRINT, PARTNERSHIPS
